Richie Hardcore is pretty much a real life superhero. Not only is he a Muay Thai boxing champion, he’s a Community Action Youth and Drugs facilitator for Auckland Council, a personal trainer and a radio host on 95bfm. Plus, he’s a vegetarian who abstains from alcohol and drugs and he avoids materials that use animal products. Bit of a legend!
Among the tattoos on Richie Hardcore's forearm is a song lyric in thick black capital letters that reads: P.M.A ‘TIL I'M D.O.A.
PMA or Positive Mental Attitude sums up the philosophy Mr Hardcore brings to everything he does, including his work as a Community Action Youth and Drugs facilitator for Auckland Council.